Antalis (KPP Group) — Competitive Intelligence (Scraping)
Automated scraping system turning competitor websites into structured commercial data
Context
When I joined Antalis (KPP Group), I found that competitive intelligence relied entirely on manual work — when it happened at all. I decided to build the system that would do that job for them.
What I did
- Automated price and stock monitoring across major competing distributors
- Generated geocoded prospect lists for sales territory planning
- Extracted and normalized supplier product images at scale
Stack
Impact
Est. 5–8 hrs/week saved across sales & marketing teams·4 data sources automated (pricing, stock, supplier images)·Competitor prices updated daily instead of manually on request